gruns runs 37 angle-matched pages. Wild Dose runs two. The homepage is clearly a winning funnel: a clear headline, emotionally resonant before and after shots that make the value clear, and strong, varied social proof layered throughout: the UK’s most reviewed bloating supplement, handpicked reviews, and press logos with quotes. The hero product is the bloating one. Blocked Bellies LP sits second with 111 ads behind it. A Dose for PMS takes third with 47. The pattern that stands out: each supplement deals with a clear problem within the category. The funnel is product-to-product, clean and simple.

The gap: 551 active ads across a diverse set of winning angles, none of them reflected in the landing pages. One page, the homepage, is now trying to speak to all of them at once. The more angles that work at the ad level, the less effective a single destination becomes. Zoom to the micro level. The travel angle is not the highest-volume signal in the account, but it is the clearest example of the gap: air pressure expands gas in the gut on a plane, a named, predictable problem that most travellers know. That ad lands on a homepage with no theme of travel. A simple solution to test could be a five-reasons listicle: why Wild Dose means you will never have stomach issues on a plane again, with the £10 price framed explicitly as a no-brainer for anyone about to board. Cadence (3 million capsules sold, TIME’s Best Inventions 2022) built their funnel around exactly this kind of trigger for a travel product: a specific situation, a specific persona, a specific reason to buy. Situation-specific content was one of the angles that built that business. Wild Dose has plenty of these in the data. That page does not exist yet.

Every brand running paid social at scale knows the philosophy: double down on what works. gruns drew the logical conclusion: if 37 angles are working in creative, 37 landing pages are the next step. But those were not just conversion pages: they were listicle LPs that educated each audience on one specific angle. That depth is likely a strong reason gruns scaled as fast as they did. The angle opportunities are already in Wild Dose’s data. Each one is a distinct audience, a distinct reason to buy, and a door the homepage cannot open specifically. Outside of the hero product, the other landing pages can help accelerate how fast you find that one messaging angle that scales those products to rival the hero product in terms of scale.